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"I was already with Nomos, back in 2007, when we introduced the world time. At that time, we were quite well-known in Germany, but on the global front we were a sort of best-kept-secret of the watch world. So, it's not hard to assume that our international business was not very developed.

"When we had the multiple timezone complication introduced in the Tangomat GMT and soon in the Zurich Weltzeit -- both of which use the same movement, just that they are expressed differently on the dial side -- these weren't simply the most complicated watches we had made, but at the same time we used these to really get our name out to the world."

Adds Thomas to the conversation, "It was a big decision for us when we set out to swap the initial German word there for an icon. It was a way for us to make the watch a lot more global, but the seemingly small change,Iwc Replica Watches brought on a lot of going back and forth for the team.

"In German, Heimat is very nice word. Its connotation is... Well, you know what? I don't think I can find the absolute translation for it in English. It's not only home, it's more than that."

Martina helps Thomas out here, "It's a mixture between home, home-country -- it's where your grandma bakes the best warm apple pies in the whole world."

The replacement of the word, Heimat was obviously an emotional challenge for the brand. But it was just as much a design challenge. Because Nomos had the Zurich Weltzeit's dial design balanced to a tee thanks to the dexterity that the brand has demonstrated with their vast experience in typography.

To bring an icon into that could mean throwing the entire design off balance.Rolex Sea-Dweller Replica Plus, Nomos were also afraid that in their pursuit of internationality, they might end up with a decision on the Zurich Weltzeit that would cause them to lose their German identity.